Services & Capabilities
Domains & Specializations
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Technology & AI
With over 50 years of combined corporate expertise from the inside of Corporate Big Tech, we understand and adapt to evolving business needs. Working with the top Tech companies, we help our clients understand the human implications of AI.
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Rolling Sprints & Embedded Research
A Rolling Research Sprint is a focused research engagement that delivers deep, actionable insights to solve one critical product question fast.
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Workshops
Each of our workshops is designed to challenge conventional thinking, optimize customer engagement, and unlock hidden opportunities for growth.
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Cultural Immersion
We specialize in cultural immersion experiences to take your team into new markets and deeply understand cultural nuances.
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Amplinate in Brazil & LATAM
Amplinate has a dedicated team based in Brazil to deliver the highest quality insights across Latin America. We are skilled in localizing insights to USA-based teams and offer specialized cross-cultural research offerings, such as cultural immersion.
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Accessibility Research
Accessibility Research amplifies the voices of people with disabilities to drive the development of world-changing practices and products. We approach with sensitivity and compassion, listening to what people need, meeting them where they are, and interacting with them as they prefer.
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Inclusive Design
Diverse and Inclusive is who we are and a the work we do. With a company made of up diverse individuals, we have the privilege of working with our clients on DEI topics.
From understanding user behaviors to uncovering market opportunities, Amplinate delivers holistic insights that shape product strategies and drive market success.
Our research framework merges user centered research with market-driven analytics, ensuring every design decision aligns with real-world demands and competitive positioning.
Integrated UX & Market Research Solutions
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Qualitative Research
Conduct immersive interviews, contextual observations and ethnographic fieldwork to uncover unmet needs, decision-drivers and latent segments.
Outcome: Expand into new customer groups and unlock new audience growth.
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Market & Competitive Research
Map competitor landscapes, adjacent segments and new geographies to identify expansion corridors and premium-positioning opportunities.
Outcome: Grow your audience beyond existing markets and secure higher-value positioning.
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Workshops & Design Sprints
Facilitate stakeholder alignment, envisioning sessions and rapid design-iterations to move from insight → concept → product.
Outcome: Accelerate your cycle of innovation and increase the frequency of customer engagement and repeat revenue.
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Business & UX Strategy Consulting
Tailored guidance to align product, user, and business objectives for maximum impact.
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Embedded Staffing & Growth-Engine Collaboration
Place research and design practitioners inside your team for rolling-sprints, embedded in your development cycle.
Outcome: Build a continuous growth system that drives repeat interactions and higher lifetime value.
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Participant Recruitment & Research Operations
We manage the operational side of research (recruiting, fieldwork, data-cleaning) so you can focus on strategic decisions.
Outcome: Speed up your insight-to-action timeline and keep your product-innovation rhythm humming.
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Quantitative Research
Deploy rigorous surveys, statistical modelling and segmentation to validate value perceptions, price elasticity and repeat-purchase behaviour.
Outcome: Increase your average transaction value and reduce discount leakage.
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Mixed-Methods Research
Combine the depth of qualitative insight with the breadth of quantitative scale to deliver convergent evidence with actionable clarity.
Outcome: Build products that generate higher value and deliver again and again.
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Cultural Immersion / Ethnography
Embed in-market research teams in target geographies to decode behaviours, cultural signals and expectations at the source.
Outcome: Enter new international markets with speed, relevance and fewer missteps.
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Inclusive & Accessibility Research
Design with all users in mind—ensuring you both expand your audience (by being inclusive) and increase value (by delivering premium, inclusive experiences).
Outcome: Drive audience expansion and pricing uplift via inclusive product truth.
Why Choose Amplinate?
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Quick Turnaround
Our agile approach allows project kick-offs within 1-3 days, rapid recruitment (as fast as a day), and swift topline reporting, delivering insights at the speed your business demands.
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Deep Expertise
Amplinate combines UX research precision with market analysis for a 360-degree view of opportunities.
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Actionable Insights
Turn user data and market trends into strategies that drive measurable ROI.
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Competitive Pricing
As a boutique research firm, we work within your budget without compromising quality. Our tailored methodologies and collaborative scoping ensure value-driven results.
Methodologies
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Structured and semi-structured user interviews, stakeholder interviews, key informant interviews, dyad or triad interviews. Online, in-home, and in-lab.
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Direct observation, contextual inquiry, shop-alongs, experience sampling and artifact analysis.
Tools, artifacts and tasks intended to provoke the user to look and think about their environment in new ways.
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Studies with periodic prompts and check-ins to understand participants over time; remote contextual data collection (contextual photo or video).
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Card sorts (open and closed) and tree testing techniques to reveal user thinking and inform IA strategy.
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Concept evaluation, Usability, Iterative design, Design Sprint, Prototype evaluation, Cognitive walkthrough, Co-creation, Competitive benchmark, Design Sprints, Feature validation, RITE, Card Sort, Heuristic Evaluation, Accessibility.
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Quantitative studies and surveys in the US and internationally, either as a standalone offering or as part of mixed methods (qual+quant) project, providing a combination of in-depth insights coupled with broader market-level views. MaxDiff, JTBD, Personas.
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Surveys, competitive analysis, audience segmentation, personas, trend analysis, GTM strategy, international GTM strategy.
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Expert review, Nielsen Heuristics, Competitive teardowns, competitive analysis, feature analysis, desk research, lit review
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Cadenced research rolling at the interval you need to keep iterating on your product in the USA or across multiple international markets.
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Go deep into your customer mindset, break down your target audience, and uncover how to appeal to each.
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Both qualitative discovery and quantitative validation.
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In-person and remote