AI-Moderated Research:

Research at scale with strategic depth intact.

AI-moderated interviews give you volume and speed. Our team gives you the judgment to know what it means.

The Problem

You need to talk to more customers. You need answers faster. Traditional moderated research gives you depth but not scale. Surveys give you scale but not depth.

AI-moderated interview platforms have solved the logistics problem. They can run dozens of interviews simultaneously, follow up on responses in real time, and deliver transcripts within hours.

That is real progress. We use these tools ourselves.

But faster data collection does not mean faster decisions. It means more data arriving at your desk, faster, with no one to tell you what it means. The bottleneck was never the interviews. The bottleneck is the thinking that happens after.

What We Do

We pair AI-moderated data collection with human-led strategic synthesis. You get the best of both layers.

AI-Moderated Interviews

We design the discussion guide, configure the AI moderator, and deploy interviews at scale. Participants engage on their own time. The AI follows up, probes deeper, and captures nuance across every session.

Study Design & Quality Assurance

We design the research from the ground up: screening criteria, discussion guides, analysis frameworks. Every study is scoped against a specific business decision. We quality-check every data point before it enters the analysis.

Human Synthesis & Strategic Analysis

Our senior team analyzes the data. Not theme-tagging. Not word clouds. We synthesize across your interview data, business context, competitive landscape, and organizational dynamics to deliver the strategic answer you need to make a decision.

Continuous Research Programs

For teams that need ongoing customer intelligence, we design rolling research programs that deliver fresh insights on a recurring cadence. New questions, new participants, accumulated strategic context. The insights compound over time.

How it Works

1. Scope the decision.
We define the business question the research needs to answer. Every study maps to a real decision your team needs to make.

4. Human synthesis.
Our senior team analyzes everything. We triangulate against your business context and deliver a strategic recommendation, not a data dump.

2. Design the study.
Screening criteria, discussion guide, participant targets. We configure the AI moderator to probe the topics that matter most.

5. Deliver the decision.
You get the answer, the evidence behind it, and the confidence to act.

3. Deploy at scale.
Interviews run simultaneously across your target audience. Participants engage on their own schedule. Data arrives in hours, not weeks.

Why not just use the tools yourself?

You can. The platforms are good and getting better.

What they cannot do is tell you what to build next. They cannot synthesize across your interview data, your analytics, your competitive landscape, and the political dynamics inside your organization. They cannot walk into a stakeholder meeting and change the recommendation because they read the room.

The data collection layer is a commodity. The strategic layer is where the value lives. We operate above the tools, not instead of them.

Best For

Product teams that need customer signal at speed without losing strategic depth.
Research teams that are stretched thin and need to scale their output without scaling their headcount.
Marketing and brand teams that need ongoing customer intelligence to inform positioning, messaging, and go-to-market decisions.
Organizations running concept tests, message testing, or competitive research that want faster cycles with sharper analysis.