Audience Growth &
Customer Intelligence
Reach New Customers in New Markets
The first growth lever in our Three Pillars of Preeminence methodology.
We embed researchers in your target geographies to decode local behaviors, cultural signals, and competitive dynamics. The customer intelligence engine behind every expansion decision.
The Problem
Expanding into a new market is one of the highest-leverage growth decisions a company can make. It is also one of the riskiest. Most expansion failures are not product failures. They are understanding failures.
AI research tools make this problem worse, not better. They can run English-language surveys at scale. They cannot tell you that Brazilian consumers expect a fundamentally different onboarding experience, that regulatory frameworks in India require a different data strategy, or that French users interpret your value proposition differently because of cultural context no language model has lived through.
What We Do
In-market Cultural
Immersion
We place researchers in your target markets for extended engagements. They conduct in-home visits, retail observations, community engagement, and contextual inquiry in the environments where your customers actually live and make decisions.
Cross-Cultural Synthesis
We synthesize findings across markets to identify patterns, contradictions, and strategic opportunities that only become visible when you compare how different cultures engage with the same product category.
Market & Competitive Landscape Analysis
We map competitive dynamics in each target market, including local competitors that may not appear in global databases, regulatory constraints, distribution channel differences, and pricing expectations.
Market Entry Strategy
The output is a strategic recommendation for how to enter the market: what to adapt, what to preserve, and what to build from scratch, grounded in direct evidence from the people you are trying to reach.
Customer Intelligence Capabilities
This pillar is powered by our customer intelligence practice: the research engine that produces the signal behind every strategic recommendation.
Qualitative research: interviews, observations, ethnographic fieldwork, contextual inquiry
Quantitative research: surveys, statistical modeling, segmentation, behavioral data analysis
Mixed methods: combining qualitative depth with quantitative scale
Inclusive and accessibility research: amplifying voices that are often excluded from product decisions
Voice of Customer analysis: systematic capture of what customers say, mean, and do
Reaching the Audiences Others Miss
Growing your audience means reaching people your competitors overlook. We bring specialized expertise in three areas that systematically expand who your product serves and who pays for it.
Inclusive Design
Products built for the majority exclude by default. We bring specialized expertise in researching and designing for communities most product teams never talk to including LGBTQIA+, racial and ethnic minorities, people with disabilities, seniors, refugees, and socioeconomically disenfranchised populations.
As a Queer and Latino-owned firm and NGLCC member, this isn't a service line we added. It's who we are.
Accessibility
Over a billion people worldwide live with a disability. We specialize in research that amplifies the voices of people with disabilities from sensory and cognitive to motor and neurodivergent to drive the development of products that work for everyone.
Our team brings technical expertise in standards like WCAG and ADA alongside deep fieldwork experience across the US, Western Europe, Brazil, Mexico, and India.
Cultural Immersion
Rooted in anthropological participant observation, our cultural immersion programs place your team alongside local researchers in real homes, workplaces, and communities.
You don't just read about the culture. You experience the why behind behaviors, access latent needs users can't articulate, and return with the multi-sensory understanding that no report or AI tool can replicate.
Where We Operate
Research conducted across 19 countries on 5 continents. Local-language capability with cultural depth that AI platforms systematically cannot replicate.
Why this matters more than ever:
AI research tools are getting better at English-language research every quarter. That makes our cross-cultural expertise more valuable, not less, because the gap between what a machine can do in San Francisco and what a human researcher can do in São Paulo is growing wider.
Best For:
Teams that need to validate direction, understand adoption blockers, or enter new markets with confidence. VPs and C-suite leaders who need to make expansion decisions grounded in direct evidence, not assumptions.
Ready to reach new
customers with confidence?
Tell us where you're expanding and we'll tell you
what you need to know to get there.