Amplify + Innovate
What Resonates
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Our mission is to help companies make the product and AI decisions that drive lasting growth by listening to the people those decisions affect.
Amplinate Company Values
Human-First
We are humans serving humans. Every decision, every interaction is grounded in empathy, authenticity, and the acknowledgment of our collective humanity. We take care of ourselves and keep the health of others in mind. We create space when needed.
Inclusive and Diverse
We build strength and innovation through diversity. By actively fostering an environment of inclusion, we ensure every voice is heard, respected, and valued.
Growth Mindset
We see challenges as opportunities to learn and grow. Embracing change, we encourage continuous personal and professional development, understanding that a growth mindset is key to our success.
Accountability
We stand by our commitments with integrity. We take responsibility for our actions, celebrating our wins, and learning from our setbacks with transparency and honesty.
Teamwork
We cultivate a collaborative spirit, where support and advocacy for one another are paramount. We're dedicated to uplifting and empowering each member of our team.
Agility
Our business moves with the pulse of change, swiftly and smartly adapting our strategies and actions. This agility is our edge, enabling us to thrive in a dynamic landscape.
Be your authentic self in all you do
Executive Team
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Josh LaMar (He/Him)
CO-FOUNDER & CEO
Chief Strategist | Jay Abraham Strategic Partner
Paris, FranceProduct strategy and growth advisor with over 20 years in product, technology, and customer strategy. Josh has spent 40,000+ hours listening to customers across 19 countries and developed the Three Pillars of Preeminence methodology in partnership with Jay Abraham. His expertise spans product strategy, AI decision advisory, and building the systems that connect customer insight to business growth. Based in Paris, France.
As Jay Abraham has said: “Translating Josh’s very sophisticated knowledge to entrepreneurs brings enormous advantage.”
Josh writes regularly on the intersection of AI, research, and business strategy for UX Collective and his Substack newsletter, The Customer Code.
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Marcelo Chinellato (He/Him)
CO-FOUNDER & COO
Paris, FranceOperational leader and cross-cultural research expert who co-founded Amplinate to bring global perspective to every engagement. Marcelo oversees Amplinate’s international operations, embedded team model, and the research operations infrastructure that allows the company to deliver across 19 countries with consistency and quality.
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Amanda Alexy (She/Her)
DIRECTOR OF OPERATIONS
Seattle, WAOperations leader responsible for ensuring that Amplinate’s strategic engagements run with precision. Amanda manages client delivery, team coordination, and the operational systems that allow Amplinate to scale its embedded model across multiple geographies and time zones.
Amplinate Referral Network
Refer Amplinate to your connections and receive a referral bonus for the introduction. It's that simple!
Origin Story
Amplinate had it's initial spark when Marcelo and Josh got married. We always joked that we should start a company. With his background in Business, Finance, and Law, and my background in User-Centered Research and Design, it kinda made sense.
When we started out, I wanted to do the research I thought was the most interesting: international, cross-cultural research. I did my first international research project back in 2012 in Brazil, China, and Japan, ironically meeting Marcelo, a native of São Paulo, Brazil, when I was in Tokyo, Japan. Japan will always be special to the foundation of Amplinate and to my marriage to Marcelo.
We started as a 2-person freelancer company in August 2019. Our first client was Meta. We did a really cool in-home research experience that we now call Cultural Immersion. And it grew from there.
Next, I got two projects at the same time. Since there was only one of me, I hired my favorite researcher from Microsoft, Montine, to come with with me. Next we hired an Admin Assistant, who has grown to become our Operations Director.
Then COVID hit. (Cue music: Dun-dun-duuuuuuuun!)
We had no idea what was about to come. All we knew was that we could do research online just as easily as in-person and we had a Tech company client that wasn't slowing down. So, we dug in and we made it through.
In the end, COVID helped us focus as a company and we grew more in just a few years than many companies ever grow. I mean, Amplinate was my COVID project!
When we started Amplinate, of course I wanted to focus on what I loved: helping humans around the world have better experiences with Technology. I just wanted to find ways to do it even better; Higher quality and with deeper insights. I've seen first hand how transformational conducting international research can be: for product teams and for company strategy. I want everyone to experience this.
Five years later, I am proud to say that I've created the company I want to work in with other generous and kind individuals, working with the top Tech & Pharma companies in the world, improving the lives of millions of people around the world, doing the type of research that I want to do… and doing it our unique way. Better than everyone else.
Today, Amplinate has evolved. We still listen better than anyone. But we’ve grown into a full product strategy and AI advisory firm that helps founders and senior teams make the decisions that drive profitability and market share. We built our craft at the world’s best companies. And now we bring that expertise, and that standard of quality, to you.
- Josh LaMar, CEO & Co-Founder at Amplinate
