Our Methods:
The Toolkit Behind the Strategy.
From understanding user behaviors to uncovering market opportunities, Amplinate delivers holistic insights that shape product strategies and drive market success.
Our research framework merges user centered research with market-driven analytics, ensuring every design decision aligns with real-world demands and competitive positioning.
Integrated UX & Market Research Solutions
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Qualitative
Interviews, observations, ethnographic fieldwork, contextual inquiry.
Outcome: Expand into new customer groups and unlock new audience growth.
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Quantitative
Surveys, statistical modeling, segmentation, behavioral data analysis.
Outcome: Increase your average transaction value and reduce discount leakage.
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Mixed-Methods
Combining qualitative depth with quantitative scale.
Outcome: Build products that generate higher value and deliver again and again.
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Market & Competitive Analysis
Competitive landscape mapping, market sizing, pricing analysis.
Outcome: Grow your audience beyond existing markets and secure higher-value positioning.
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Specialized Methods
Jobs to Be Done discovery and validation. Diary studies and longitudinal research. Card sorting and information architecture research. Usability testing and heuristic evaluation. Design sprints and rapid prototyping research. Accessibility and inclusive design research. Shopalongs (in-person and remote). Persona development and mental model mapping.
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AI-Assisted Analysis
We use AI tools for transcription, initial pattern recognition, quote identification, and bias mitigation. Every AI-assisted analysis is reviewed and validated by a senior researcher.
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Embedded Staffing
Place research and design practitioners inside your team for rolling-sprints, embedded in your development cycle.
Outcome: Build a continuous growth system that drives repeat interactions and higher lifetime value.
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Participant Recruitment & Research Operations
We manage the operational side of research (recruiting, fieldwork, data-cleaning) so you can focus on strategic decisions.
Outcome: Speed up your insight-to-action timeline and keep your product-innovation rhythm humming.
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Cultural Immersion / Ethnography
Embed in-market research teams in target geographies to decode behaviours, cultural signals and expectations at the source.
Outcome: Enter new international markets with speed, relevance and fewer missteps.
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Inclusive & Accessibility Research
Design with all users in mind—ensuring you both expand your audience (by being inclusive) and increase value (by delivering premium, inclusive experiences).
Outcome: Drive audience expansion and pricing uplift via inclusive product truth.
Methodologies
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Structured and semi-structured user interviews, stakeholder interviews, key informant interviews, dyad or triad interviews. Online, in-home, and in-lab.
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Direct observation, contextual inquiry, shop-alongs, experience sampling and artifact analysis.
Tools, artifacts and tasks intended to provoke the user to look and think about their environment in new ways.
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Studies with periodic prompts and check-ins to understand participants over time; remote contextual data collection (contextual photo or video).
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Card sorts (open and closed) and tree testing techniques to reveal user thinking and inform IA strategy.
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Concept evaluation, Usability, Iterative design, Design Sprint, Prototype evaluation, Cognitive walkthrough, Co-creation, Competitive benchmark, Design Sprints, Feature validation, RITE, Card Sort, Heuristic Evaluation, Accessibility.
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Quantitative studies and surveys in the US and internationally, either as a standalone offering or as part of mixed methods (qual+quant) project, providing a combination of in-depth insights coupled with broader market-level views. MaxDiff, JTBD, Personas.
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Surveys, competitive analysis, audience segmentation, personas, trend analysis, GTM strategy, international GTM strategy.
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Expert review, Nielsen Heuristics, Competitive teardowns, competitive analysis, feature analysis, desk research, lit review
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Cadenced research rolling at the interval you need to keep iterating on your product in the USA or across multiple international markets.
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Go deep into your customer mindset, break down your target audience, and uncover how to appeal to each.
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Both qualitative discovery and quantitative validation.
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In-person and remote
Strategic Capabilities
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Audience Growth & Customer Intelligence
Reach new customers in new markets. We embed researchers in your target geographies to decode local behaviors, cultural signals, and competitive dynamics the customer intelligence engine behind every expansion decision.
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Pricing Power
Build products worth paying more for. We help you identify the product and AI decisions that command premium positioning so your offering earns its price and stays ahead of the competition.
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Repeat Engagement
Keep customers coming back. We embed practitioners inside your teams in rolling sprint cycles, creating a continuous growth system that compounds over time.
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AI Decision Advisory
Reduce the risk of getting AI wrong. We help senior teams figure out where AI is safe vs. dangerous, what not to build, and how to get internal adoption right — before you waste six months and half a million dollars.
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Workshops & Training
Build your team's judgment. We run workshops that help product, design, and leadership teams develop the strategic thinking and decision-making frameworks to move faster with more confidence.
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Cultural Immersion
We specialize in cultural immersion experiences to take your team into new markets and deeply understand cultural nuances.
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Accessibility Research
Accessibility Research amplifies the voices of people with disabilities to drive the development of world-changing practices and products. We approach with sensitivity and compassion, listening to what people need, meeting them where they are, and interacting with them as they prefer.
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Inclusive Design
Diverse and Inclusive is who we are and a the work we do. With a company made of up diverse individuals, we have the privilege of working with our clients on DEI topics.
Why Choose Amplinate?
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Quick Turnaround
Our agile approach allows project kick-offs within 1-3 days, rapid recruitment (as fast as a day), and swift topline reporting, delivering insights at the speed your business demands.
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Deep Expertise
Amplinate combines UX research precision with market analysis for a 360-degree view of opportunities.
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Actionable Insights
Turn user data and market trends into strategies that drive measurable ROI.
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Competitive Pricing
As a boutique research firm, we work within your budget without compromising quality. Our tailored methodologies and collaborative scoping ensure value-driven results.