AI tools can run your surveys, transcribe your interviews, and cluster your themes. What they cannot do is tell you what it means for your business. The strategic layer of research is wide open.

Utility companies spend $50M+ on digital portals that customers hate. Learn why customer research is essential to digital transformation ROI — and how to get it right.

Lately, I've seen a shift in the market… one that gives me hope for the future. Instead of asking, "How can we put AI into our product?" the new question to ask is, "How might we solve customer problems with AI?"