Are you ready for
Synthetic Personas?
Take this readiness assessment
BONUS: The Three Questions to ask any synthetic persona vendor.
The Problem
A persona created without source data answers with confidence, but cannot show where it is wrong.
A persona built on thin or outdated data repeats the gaps your team already has.
This is why you need to know, before you invest, whether your data and research system can support validated synthetic personas.
Synthetic personas built from behavioral data: anchored on real respondents and interpreted by the team with the judgment to tell you what it all means.
How it works
Step 1: Download and fill out the Readiness Assessment
The assessment opens as a Google Doc. Save a copy and fill out as much as you can.
Share as much as you feel comfortable. You don't need to send any confidential data. We have contracts and NDAs later on for that.
When you finish, share your copy with josh@amplinate.com.
Step 2: Amplinate and Galaxies both review and score it
Your answers are shared and evaluated by both teams:
Galaxies scores your data quality.
Amplinate reviews your audience knowledge, product clarity, and listening systems.
Step 3: Schedule working session
We'll be in touch regarding your assessment. Scores that are ready to move on to the next step are ready for the working session with both team.
We schedule a 45 to 60 minute working session with Josh LaMar (Amplinate) and the Galaxies team to go through what the process would look like.
Who this is built for
Consumer brands, mid-market and up, investing meaningfully in media: typically $2 million or more per year in digital. That is where validated synthetic personas earn their keep. If that is not you yet, the assessment document can still help you plan ahead for when it is.
What the assessment does not do
The assessment does not build personas. It delivers the score and the plan. Validated personas require your real data and are the next step, in the pilot.
What the assessment provides
Your readiness score. Where your data and research stand today against what validated synthetic personas require.
Quick wins. Improvements you can make in the next 7 to 30 days, whether or not you ever build a persona.
Knowledge gaps. What you do not yet know about your audience, and which research fills each gap: a qual sprint, a survey, or both.
Strategic opportunities. The path from where you are today to deployable, validated synthetic personas.
Amplinate brings 40,000+ hours of customer insight across 19 countries and the strategic judgment layer: what to test, what the results mean, and what to do next.
Galaxies helps marketing teams compare alternatives with consumer evidence before investing in production and media. In real projects we measure 83% to 95% agreement between Nexus personas and a reference group of real respondents, and above 90% happens in about 4% of cases.
Not sure if you're ready?
Reach out and let's discuss.