Rolling Sprints & Embedded Research

A new Playbook for
Customer Discovery

Most teams don’t suffer from a lack of research. They suffer from an inability to act on it fast enough. The issue isn’t slow research, the bottleneck is the translation layer: those internal rituals, review loops, and roadmap decision moments that convert knowledge into movement.

With AI accelerating synthesis, signal detection, and expectation cycles, that gap is widening fast.

So we flipped the model:

  • Instead of waiting for you to build a research team, we embed one

  • Instead of pausing to create a process, we bring one

  • Instead of hoping insight gets acted on, we make sure it does

Embedded Strategic Research

Amplinate is your embedded strategic partner, installing a self-sustaining research function within your current rhythm of business.

You get:

  • A rolling series of research sprints (1-2 week cadence over 3-6 months)

  • A living, constantly prioritized insight backlog

  • Research scoped to your riskiest decisions and biggest unknowns

  • High-leverage briefs that fuel confident action, not documentation

  • Tight integration with design, product, and exec teams

This isn’t usability testing on demand. It’s strategic foresight as a service, shaped to your product development roadmap and stress-tested in motion.

Why it Works

  • Speed without superficiality

    You get deep insight fast; not diluted for speed, but distilled for decisions.

  • Momentum with meaning

    Each sprint feeds the next. Discoveries compound. Priorities sharpen.

  • Insights in context

    Because we stay embedded, we speak your product’s language, from feature trade-offs to adoption metrics.

  • Continuous risk reduction

    We don’t wait for surprises. We surface what’s not working before it costs you scale.

How it works

Each Rolling Sprint Includes

  • Strategic alignment workshop with stakeholders

  • Lightweight, high-velocity research design

  • Moderated qualitative sessions (3-6)

  • Rapid synthesis, insight clustering, and product recommendations

  • Actionable strategic brief (not a report)

  • 1-hour team debrief with optional follow-on testing

We also contribute to your research backlog, prioritization, and internal rituals to help your team act on what you learn.

When to Run a Sprint

This model fits when you’re:

  • Launching a new product or feature and need to validate fast

  • Hitting friction in retention, adoption, or onboarding

  • Entering a new market or cultural context

  • Navigating in-flight pivots or feature trade-offs

  • Facing high-velocity decision-making without consistent user signal

Who it's For

  • Startup Founders who can’t afford guesswork at speed

  • Product leads building in fast-evolving markets like AI or fintech

  • UX and design teams spread too thin who need to augment what they're already doing

  • Teams without an established research discipline

Modular Options to Enhance Flexibility

  • From Junior to Principal, we connect the right level researcher with your business need.

  • Research sprints at the cadence you need or project based sprints at a longer cadence.

    • Weekly

      • N=3-6

    • Bi-weekly

      • N=6-12

    • Monthly

      • N=12

    • Project-based sprints can be 5+ weeks

    • USA & Canada

    • UK

    • Brazil

    • Mexico

    • France

    Need a specific market you don't see here? Message us and we can figure it out!

    • Recruitment

    • PM Support

    • Secondary Researcher/Sprint Track

Common Sprint Scenarios

  • Customer Discovery & Listening

  • Target Audience Definition

  • Qualitative Personas

  • Marketing Messaging Resonance

  • Iterative User-Centered Design

  • Usability

Why Amplinate?

  • We’ve run embedded research at Amazon, Meta, Microsoft, and AI-based startups

  • We bring startup urgency with Big Tech standards

  • We don’t hand you reports. We drive decisions.

  • We’ve proven this works across continents, cultures, and complexity

“I had a vision, and the Amplinate Team delivered on it. Amplinate has been amazing and gone above and beyond to make the program successful. We answered a ton of our research questions and now are actioning on the insights.”

-Amazon Client

Case Studies

  • eCommerce Rolling Research: Usability & Marketing

    Learn More

  • AI-Startup Rolling Research

    Learn More

Successful Rolling Sprints

Ready to jumpstart your insight engine?

We’ll map where research can eliminate risk, speed up your roadmap, and amplify product clarity. This isn’t just a theory. It’s a model we’ve proven at every scale and we guarantee it will work for you too.

Book a 20-min Insight Audit