Our Approach to AI at Amplinate
At Amplinate, we embrace AI as a tool to enhance, not replace, human expertise.
Our research and insights remain human-driven, with AI playing a supporting role in analysis, organization, and efficiency.
We believe in thoughtful, ethical AI use that prioritizes accuracy, trust, and transparency.
How We Use AI
Personal & Selective AI Use
Our team may use AI tools for productivity and exploration, but we apply them selectively in research and analysis.
AI-Assisted Data Analysis
AI helps organize and surface patterns, but human researchers always interpret, refine, and validate insights.
Human-Led Insights First
AI never replaces deep human analysis, qualitative understanding, or contextual expertise.
What We Don't Do
No Customer Data Training
Customer data is never used to train or improve AI models. Your data remains strictly confidential.
No Full AI Reliance
AI is a supplement, not a substitute. We always apply critical human oversight to ensure quality and depth.
How AI Supports Our Work
Phrasing & Grammar Checks
Refining language for clarity and precision.
Quote Identification
Finding relevant participant quotes for analysis.
Pattern Recognition
Spotting high-level themes or commonalities among responses.
Bias Mitigation
Helping surface insights that might be overlooked due to unconscious bias.
Questions?
At Amplinate, we believe in using AI responsibly, transparently, and ethically—ensuring that every insight we deliver is rigorously human-vetted and contextually sound.
Want to learn more? Get in touch to discuss our research practices.